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Mercadona-Conservas Ubago: The intersupplier concept – Teaching Note
Audicana J.Nota del Instructor IIST-PINT-67-E-EServicios y operacionesTeaching note related to case IIST-0011-E.Desde 0,00 €
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Mercadona-Conservas Ubago: The intersupplier concept
Audicana J.Caso IIST-PI-67-E-EServicios y operacionesThe case considers the decision that the President of Conservas Ugago, S.L. Eugenio Martínez de Ubago, ought to take regarding the suggestion that the receives to become an Intersupplier of Mercadona. Conservas Ubago is a small company that works in the canning and preserving of fish, in the South of Spain and competes in a mature market. Mercadona is the leader in Spanish retail in supermarket format and the second operator in commercial distrib...Desde 8,20 €