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Parmareggio S.P.A.: O Líder mundial em queijo Parmesao
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-P-PPServicios y operacionesA Parmareggio foi fundada em 1983. Em 2004, o Consórcio Cooperativista Granterr adquiriu a totalidade do capital da empresa, conduzindo a uma mudança estratégica na empresa. Em 2016, a Parmareggio havia tornado-se no líder indiscutível na categoria graças ao seu compromisso de controlo abrangente da cadeia de abastecimento, à criação de uma marca, à publicidade e aos seus processos de inovação destinados a criar novos produtos que geravam novas o...Desde 8,20 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese. Teaching Note
Llano Irusta, M. A.; Rodríguez Bouzo, S.Nota del Instructor IIST-PITN-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 0,00 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 8,20 €