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The Oakland Athletics: Strategy & Metrics for a Budget
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118010-EDesde 8,20 €
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Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)
Mukunda, Gautam; DeLong, Thomas J.; Sesia, AldoCaso HBS-415013-ELiderazgo y Dirección de personasOver the course of a tumultuous weekend in April 2010, Andr Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with a mandate to grow the specialty medications business; the skills and capabilities needed to market and sell specialty medications were considerably different than those required fo...Desde 8,20 €
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Innovation at Insigne Health
Datar, Srikant M.; Cyr, Linda A.; Bowler, Caitlin N.Caso HBS-118042-EContabilidad y controlInsigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members' focus from "sickness" to "well-being" it could increase the overall health of its insured population and decrease the resources it spent each year on delivering care. The case puts students in the role of design researcher charged with understanding the member segment about which Insigne Health leadership i...Desde 8,20 €
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCaso HBS-414019-ELiderazgo y Dirección de personasIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Desde 8,20 €