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Uber: 21st Century Technology Confronts 20th Century Regulation
Callader S; Hoyt DCaso SGSB-P81-EEconomíaUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Desde 8,20 €
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Uber: 21st Century Technology Confronts 20th Century Regulation - Teaching note
Callader S; Hoyt DNota del Instructor SGSB-P81TN-EEconomíaUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Desde 0,00 €
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Uber: 21st Century Technology Confronts 20th Century Regulation (Spanish Version)
Callader S; Hoyt DCaso SGSB-P81SPEconomíaUber, que comenzó a operar en 2010, proporcionó un servicio que permitía a los clientes solicitar una limusina utilizando su dispositivo móvil. Un automóvil llegaría en cuestión de minutos, y la tarifa del viaje (incluida la propina) se cargaría a la tarjeta de crédito del cliente. El servicio era más caro que un taxi, pero más barato y más receptivo que un servicio de limusina convencional. Uber no era dueño de limusinas, pero tenía contratos co...Desde 8,20 €
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Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)
Mukunda, Gautam; DeLong, Thomas J.; Sesia, AldoCaso HBS-415013-ELiderazgo y Dirección de personasOver the course of a tumultuous weekend in April 2010, Andr Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with a mandate to grow the specialty medications business; the skills and capabilities needed to market and sell specialty medications were considerably different than those required fo...Desde 8,20 €
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCaso HBS-414019-ELiderazgo y Dirección de personasIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Desde 8,20 €