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Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)
Mukunda, Gautam; DeLong, Thomas J.; Sesia, AldoCaso HBS-415013-ELiderazgo y Dirección de personasOver the course of a tumultuous weekend in April 2010, Andr Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with a mandate to grow the specialty medications business; the skills and capabilities needed to market and sell specialty medications were considerably different than those required fo...Desde 8,20 €
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Review Your Business Comprehensively: Monitoring and Revising Your Analytical Models as the Business--or Business Environment--Changes
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5755BC-EDirección estratégicaBeing analytical - or more specifically, being successful with analytics - is not a one-time activity. Analytical competitors must constantly review and revise their approaches in light of their business strategies and business models, changing market conditions, competitor initiatives, and the expectations and behaviors of customers. These days the world changes rapidly, and analytical models need to reflect those changes. In this chapter the au...Desde 8,20 €
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCaso HBS-414019-ELiderazgo y Dirección de personasIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Desde 8,20 €
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Building an Analytical Culture: A Key Element of Embedding Analytics in Your Organization
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5753BC-EDirección estratégicaCulture is one of the softer elements of an organization's makeup, one that may seem incompatible with the "hard" nature of analytics. But building a culture that embraces analytics is critical if you want your firm, and all the people in it, to make better decisions based on data, facts, and rigorous analysis. Getting to this point isn't quick or easy, but once you're there it becomes a competitive advantage. In this chapter, the authors of the ...Desde 8,20 €