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Alibaba's Taobao (A) (Spanish version)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-714S01Dirección estratégicaExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Desde 8,20 €
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Alibaba's Taobao (B)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709457-EDirección estratégicaDesde 5,74 €
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Alibaba's Taobao (A) & (B), Teaching Note
Oberholzer-Gee, Felix; Wulf, Julie M.Nota del Instructor HBS-712477-EDirección estratégicaTeaching Note for 709-456 and 709-457.Desde 0,00 €
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Alibaba's Taobao (A)
Oberholzer-Gee, Felix; Wulf, Julie M.Caso HBS-709456-EDirección estratégicaExamines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world's largest consumer marketplace. However, the company had little revenue because it offered services free of charge.Desde 8,20 €