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Souche: A Start-up Exploring the Used Car Market
Yan Gong; Qiong ZhuCaso IVEY-9B16M134-EDirección estratégica, Iniciativa emprendedoraSouche had just celebrated its first anniversary in 2014 as a business in China’s used car market. After more than a year of strenuous effort, Souche had achieved considerable objectives. The company’s website had been providing information on used cars for six months, and its physical store had opened in Beijing around the same time. The store’s monthly sales had increased dramatically from 30 cars in the first month to over 231 cars in December...Desde 8,20 €
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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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Glovo: Expanding Quick Commerce
Moreno, Antonio; Barnett, JamesCaso HBS-621094-EServicios y operacionesIn March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo's quick commerce delivery service and to approach their expansion in Kenya.Desde 8,20 €
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Whole Foods under Amazon
Campbell, Dennis; Sandino, Tatiana; Barnett, James; Snively, ChristineCaso HBS-118074-EContabilidad y controlIn August 2018, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new order-to-shelf (OTS) inventory management system that many observers believed had led to shortages. For years, store team leaders at Whole Foods were empowered to make inventory decis...Desde 8,20 €