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Talking with the Groundswell: Spreading Positive Word of Mouth About Your Business Through Social Technology
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8347BC-ECompanies spend millions on advertising, but with so many products jostling for attention, shouting at people isn't nearly as effective as it used to be. More to the point, social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people's comments on your product while diluting the value of traditional advertising. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff will show you ho...Desde 8,20 €
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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Desde 8,20 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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Building a Leadership Brand
Ulrich, Dave; Smallwood, NormArtículo HBS-R0707G-ELiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. How do some firms produce a pipeline of consistently excellent managers? Instead of concentrating merely on strengthening the skills of individuals, these companies focus on building a broad organizational leadership capability. It's what Ulrich and Smallwood--co-f...Desde 8,20 €
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Rule 1: Shape the Future--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3924BC-EStrategy is being clear about where you want to go. The language may differ--mission, vision, goals, strategies, objectives, and outcomes--but any leader's intention is to create a future that is even more attractive than the present by occupying a strategic position that no one else can touch. Shaping the future--one of the cardinal rules of leadership--requires you to master the four strategy principles that are outlined in this chapter. This c...Desde 8,20 €
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Rule 4: Build the Next Generation--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3927BC-EToday's talent matters, but tomorrow's talent matters just as much. Leaders who invest in tomorrow's talent build for the future, create sustainability, and ensure a legacy. Human capital should be enhanced just as financial, information, and relationship capital are. To build the next generation, you must be a human capital developer--this chapter shows you how. This chapter is excerpted from "The Leadership Code: Five Rules to Lead By."Desde 8,20 €
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Rule 2: Make Things Happen--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3925BC-EExecution is the ability to turn what we know into what we do. As a leader, your ability to execute will enable you to turn strategic aspirations into actions, desires into results, and desired futures into present reality. Leaders who execute connect the present to the future, focus on linking the short term to the long term, manage their time, engage others, and ensure accountability and consequences for delivering on time. These leaders accept...Desde 8,20 €
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Rule 5: Invest Yourself--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3928BC-EPersonal proficiency is the ultimate rule of leadership, and it starts with knowing yourself. If you are not grounded through your values and beliefs, credible through your judgment, emotionally mature through your ability to analyze yourself and connect with others, and willing to learn and grow as a leader, you will not be prepared to fill your role completely. In this chapter, the authors make recommendations for gaining insight into yourself ...Desde 8,20 €
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Rule 3: Engage Today's Talent--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3926BC-ELeadership can never occur in isolation from followers. Leaders must be talent managers. Talent managers know how to identify, build, and engage talent to get results now. Talent managers identify what skills are required, draw talent to their organizations, develop people, engage them, and ensure that employees turn in their best efforts. Talent managers generate intense personal, professional, and organizational loyalty. How to optimize talent ...Desde 8,20 €
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Helping HEROes Collaborate: Fostering Employee-Driven Innovation with Information-Sharing Technology
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7043BC-EIn a company that systematically encourages employee HEROes-Highly Empowered and Resourceful Operatives-collaboration is essential; HEROes need to work together. People use information-sharing software and social collaboration systems to find other people or key information, and each leads to the other. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler examine these two key sides of collaboration: people and informa...Desde 8,20 €