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LIDL vs. ALDI: A onda do discount
Audicana Arcas, J.; Martínez Jiménez, M.; Ochoa de Zabalegui, G.Caso IIST-PI-236-P-PPDirección estratégicaAldi e Lidl, retalhistas alemães, principais expoentes do fenómeno dos descontos na Europa, têm modelos de negócio semelhantes. Baseados na simplicidade operacional e em marcas próprias, defendem a premissa de que qualidade e preço não são incompatíveis. Em 2023 o seu compromisso com Espanha é claro, ambos pretendendo duplicar o seu volume de negócios nos próximos cinco anos. O momento parece propício pela perda de poder aquisitivo das famílias e...Desde 8,20 €
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Zyrcular Foods: Construir um negócio no mercado de proteínas alternativas e Food Tech
Ochoa de Zabalegui, G.; Boccherini Bogert, J.A.Caso IIST-DGI-340-P-PPInnovación y cambioZyrcular Foods (ZF), propriedade da família proprietária Vall Companys, e um dos principais produtores de carne da Europa, foi fundada em 2019, com vista ao mercado de proteínas alternativas, substitutos vegetais para produtos animais e alimentos veganos. Em 2021, e após os primeiros passos como distribuidor da Beyond Meat e de outras marcas, foi criada uma fábrica de produção e o CEO da ZF teve de tomar uma decisão sobre o modelo de negócio para...Desde 8,20 €
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Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArtículo HBS-R0801F-EDirección estratégicaMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Desde 8,20 €
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How Financial Tools Destroy Your Capacity to Do New Things (Spanish version)
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArtículo HBS-R0801FDirección estratégicaMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Desde 8,20 €
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Reinventing Your Business Model (Spanish version)
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArtículo HBS-R0812CDirección estratégicaThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Desde 8,20 €
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Reinventing Your Business Model
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArtículo HBS-R0812C-EDirección estratégicaThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Desde 8,20 €
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The Innovator's DNA
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Artículo HBS-R0912E-E"How do I find innovative people for my organization? And how can I become more innovative myself?" These are questions that stump most senior executives, who know that the ability to innovate is the "secret sauce" of business success. Perhaps for this reason most of us stand in awe of the work of visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley. How do these individuals come ...Desde 8,20 €