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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCaso DG-1472-EDirección estratégicaThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Desde 8,20 €
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCaso DG-1467-EDirección estratégica, Iniciativa emprendedoraThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Desde 8,20 €
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Why Hard-Nosed Executives Should Care About Management Theory (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.Artículo HBS-R0309DDirección estratégicagathering data, organizing it into categories, highlighting significant differences, then making generalizations explaining what causes what, under which circumstances. For instance, professor Ananth Raman and his colleagues collected data showing that bar code-scanning systems generated notoriously inaccurate inventory records. These observations led them to classify the types of errors the scanning systems produced and the types of shops in wh...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship - Teaching Note
Seelos, Christian; Mair, JohannaNota del Instructor DGT-34-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1466-E The Sekem Initiative.Desde 0,00 €
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaNota del Instructor DGT-32-EDirección estratégicaNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Desde 0,00 €
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaNota del Instructor DGT-51-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Desde 0,00 €
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateNota del Instructor DGT-56-EDirección estratégica, Iniciativa emprendedoraNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Desde 0,00 €