Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
Wei Li; Jing Chen; Hubert PunCaso IVEY-W35264-EDirección estratégicaIn August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, w...Desde 8,20 €
-
JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCaso IVEY-9B20M047-EDirección estratégicaJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Desde 8,20 €
-
Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCaso IVEY-W26400-EDirección estratégica, MarketingAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisDesde 8,20 €
-
JD: E-invoice with Blockchain - Teaching Note
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiNota del Instructor IVEY-8B20M047-EDirección estratégicaTeaching note for product 9B20M047.Desde 0,00 €
-
Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenNota del Instructor IVEY-W35265-EDirección estratégicaTeaching note for product W35264.Desde 0,00 €
-
What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
-
Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCaso IVEY-W28625-EDirección estratégica, MarketingIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Desde 8,20 €
-
Why Hard-Nosed Executives Should Care About Management Theory (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.Artículo HBS-R0309DDirección estratégicagathering data, organizing it into categories, highlighting significant differences, then making generalizations explaining what causes what, under which circumstances. For instance, professor Ananth Raman and his colleagues collected data showing that bar code-scanning systems generated notoriously inaccurate inventory records. These observations led them to classify the types of errors the scanning systems produced and the types of shops in wh...Desde 8,20 €
-
Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
-
What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €