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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-617S07Dirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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What's the Big Idea (B)
Christensen, Clayton M.Caso HBS-606040-EServicios y operacionesSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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What's the BIG Idea (A)
Christensen, Clayton M.; Anthony, Scott D.Caso HBS-602105-EServicios y operacionesCEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" ...Desde 8,20 €
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The Role Of Senior Executives In Leading New Growth
Christensen, Clayton M.Caso HBS-420020-ELiderazgo y Dirección de personasDesde 8,20 €
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Disruptive Innovation: How Can We Beat Our Most Powerful Competitors
Christensen, Clayton M.Caso HBS-420014-ELiderazgo y Dirección de personasDesde 8,20 €
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OnStar: Not Your Father's General Motors
Christensen, Clayton M.Caso HBS-610029-EServicios y operacionesAfter two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture would dwindle. Chet Huber (HBS 1979) faced one of the toughest decisions of his career. He had to decide whether to press GM executives to approve a plan to factory install OnStar hard...Desde 8,20 €
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Distinguishing Good Advice from Bad Advice: An Introduction to the HBS Course "Building and Sustaining a Successful Enterprise" (BSSE)
Christensen, Clayton M.Caso HBS-318032-EOverview of theoretical approach of HBS MBA Course "Building and Sustaining a Successful Enterprise"; distinguishing theory based on correlation from theory based on causal driver.Desde 8,20 €
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A Big (Double) Deal: Anadarko's Acquisition of Kerr-McGee and Western Gas Resources
Christensen, Clayton M.; Rising, Curtis B.Caso HBS-610020-EDirección estratégicaOn June 23, 2006, Anadarko Petroleum Corporation announced that it was simultaneously acquiring two public companies, Kerr-McGee and Western Gas Resources, in all-cash deals. The total price was about $24 billion, a figure close to Anadarko's market cap at the time. The parallel deal flows and negotiations had been completed in a matter of months. The specific dynamics of this "deal" were extraordinary. Anadarko, Kerr-McGee and Western were all c...Desde 8,20 €