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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Cracking Frontier Markets
Christensen, Clayton M.; Ojomo, Efosa; Dillon, KarenArtículo HBS-R1901F-EIniciativa emprendedoraWith emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They've been eyeing frontier economies such as Nigeria and Pakistan with great interest--and enormous trepidation. Can one find serious growth opportunities amid extreme poverty and a lack of infrastructure and institutions? The answer, the authors argue, is yes. The key lies in "market-c...Desde 8,20 €
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCaso HBS-608S24Servicios y operacionesDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Desde 8,20 €
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Managing Innovation at Nypro, Inc. (A) (Spanish version)
Christensen, Clayton M.; Voorheis, RebeccaCaso HBS-608S19Servicios y operacionesNypro is the world's leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro's strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. The case describes the way Nypro manages product and process innovation across the global plant network.Desde 8,20 €
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Disruptive IPOs? WR Hambrecht & Co. (Spanish version)
Christensen, Clayton M.; Donovan, TaraCaso HBS-619S17Dirección estratégicashould he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to attract the attention of the big investment banks, w...Desde 8,20 €
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Cultivating Capabilities to Innovate: Booz.Allen & Hamilton (Spanish Version)
Christensen, Clayton M.; Baird, BretCaso HBS-605S23Servicios y operacionesDescribe los esfuerzos del presidente de Booz.Allen, una empresa de consultoría importante, para entender y mejorar la forma en que los productos, servicios y procesos se desarrollan y despliegan en toda la empresa. La gestión proactiva de estos procesos resulta muy difícil debido a la estructura descentralizada de decisiones de la empresa y la predisposición cultural de la firma para escuchar a sus clientes existentes.Desde 8,20 €
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What Are Business Models, and How Are They Built?, Module Note (Spanish version)
Christensen, Clayton M.; Johnson, Mark W.Caso HBS-615S01Servicios y operacionesDesde 8,20 €
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Pitney Bowes, Inc. (Spanish version)
Christensen, Clayton M.; Yu, HowardCaso HBS-612S14Dirección estratégicaPitney Bowes, fabricante dominante en el mundo de los equipos utilizados en la generación y manejo de correo, se enfrenta a aplanar el crecimiento en sus negocios principales y necesidades para crear nuevos productos para el crecimiento y las empresas. Describe cómo un grupo de empleados utilizan técnicas del estado de la técnica para las necesidades de entender a los clientes a concebir y desarrollar un medidor de franqueo para las pequeñas empr...Desde 8,20 €
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The Capitalist's Dilemma
Christensen, Clayton M.; van Bever, Derek C.M.Artículo HBS-R1406C-EEconomíaSixty months after the 2008 recession ended, the economy was still sputtering, producing disappointing growth and job numbers. Corporations seemed stuck: Despite low interest rates, they were sitting on massive piles of cash and failing to invest in new initiatives. In this article, a leading innovation expert and his HBS colleague explore the reasons for this sluggishness. The crux of the problem, they say, is that investments in different types...Desde 8,20 €
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Purpose Brands
McDonald, Rory; Christensen, Clayton M.; Roseman, ShayeCaso HBS-619075-ETecnologías de la informaciónFor Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...Desde 8,20 €