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The Flight of the Kittyhawk (A) (Spanish version)
Christensen, Clayton M.Caso HBS-608S20Servicios y operacionesheavyweight project team, lots of senior management support, etc. But it still failed. A rewritten version of an earlier case.Desde 8,20 €
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Improving the Product Development Process at Kirkham Instruments Corp.
Christensen, Clayton M.Caso HBS-697058-EServicios y operacionesDescribes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of working, but, through a series of seemingly logical steps, got little accomplished.Desde 8,20 €
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 7. Discovering New and Emerging Markets
Christensen, Clayton M.Capítulo de Libro HBS-1111BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-617S07Dirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Gallardo's Goes to Mexico (Spanish Version)
Christensen, Clayton M.Caso HBS-608S25MarketingLas teorías de la segmentación del mercado y la creación de marca en el capítulo 3, ¿Qué productos clientes quieren comprar? en la solución del innovador por Clayton Christensen y Michael Raynor sugieren que cuando los mercados del segmento empresas y marcas de construcción de manera que coincidan con la forma en que el cliente ve el mercado - clientes contratan productos para conseguir trabajos que se hacen - su tasa de éxito en el aumento de la...Desde 8,20 €