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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Why Hard-Nosed Executives Should Care About Management Theory (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.Artículo HBS-R0309DDirección estratégicagathering data, organizing it into categories, highlighting significant differences, then making generalizations explaining what causes what, under which circumstances. For instance, professor Ananth Raman and his colleagues collected data showing that bar code-scanning systems generated notoriously inaccurate inventory records. These observations led them to classify the types of errors the scanning systems produced and the types of shops in wh...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 3. Disruptive Technological Change in the Mechanical Excavator Industry
Christensen, Clayton M.Capítulo de Libro HBS-1107BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Desde 8,20 €
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Surviving Disruption
Wessel, Max; Christensen, Clayton M.Artículo HBS-R1212C-EDirección estratégicaIn this article Wessel and Christensen, both of Harvard Business School, introduce a way to work out how dangerous a disruption may be to your business. With a deep understanding of the jobs your company really does for customers and a clear take on both the advantages the disrupters have and the barriers they face, you can predict whether, to what extent, and how quickly an approaching disruption might displace your business model. Then you can ...Desde 8,20 €
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Pitney Bowes, Inc. (Spanish version)
Christensen, Clayton M.; Yu, HowardCaso HBS-612S14Dirección estratégicaPitney Bowes, fabricante dominante en el mundo de los equipos utilizados en la generación y manejo de correo, se enfrenta a aplanar el crecimiento en sus negocios principales y necesidades para crear nuevos productos para el crecimiento y las empresas. Describe cómo un grupo de empleados utilizan técnicas del estado de la técnica para las necesidades de entender a los clientes a concebir y desarrollar un medidor de franqueo para las pequeñas empr...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Pitney Bowes, Inc., Teaching Note
Yu, Howard; Christensen, Clayton M.Nota del Instructor HBS-608167-EDirección estratégicaTeaching Note for [607034].Desde 0,00 €