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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Three Rules for Making a Company Truly Great
Raynor, Michael E.; Ahmed, MumtazArtículo HBS-R1304J-EDirección estratégicaMuch of the strategy and management advice that business leaders turn to is unreliable or impractical, say the authors, because those who would guide us underestimate the power of chance. Raynor and Ahmed undertook a statistical study of 25,000 companies--those that had traded on U.S. stock exchanges at any time from 1966 to 2010. They measured performance according to return on assets--a metric, they reasoned, that reliably reflects managerial e...Desde 8,20 €