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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally - Teaching Note
Jayasankar Ramanathan; Chandrasekaran NagarajanNota del Instructor IVEY-W32168-EMarketing, Servicios y operacionesTeaching note for product W32167.Desde 0,00 €
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally
Chandrasekaran Nagarajan; Jayasankar RamanathanCaso IVEY-W32167-EMarketing, Servicios y operacionesDabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of v...Desde 8,20 €