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Articulate Your Purposes: Identifying the Motivations behind the Drive to Lead Adaptive Change
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3289BC-ELiderazgo y Dirección de personasTaking on adaptive challenges isn't easy. The only reason you would want to do this kind of work is to serve purposes that matter to you deeply. Identifying your higher purposes--figuring out what is so important to you that you would be willing to put yourself in peril--is a key element in the process of understanding yourself on a deep level. Understanding your purposes will help you orient yourself and your decisions within a larger context, w...Desde 8,20 €
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Design Effective Interventions: Mobilizing People to Tackle an Adaptive Challenge
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3280BC-ELiderazgo y Dirección de personasEffective interventions mobilize people to tackle an adaptive challenge. They may be designed to make progress at any point in the process: for example, to surface a difficult issue, quash a diversion, or move people forward through a difficult period. At whatever stage of the process you are intervening, this chapter provides a checklist, a series of practices that can make your interventions more effective. This chapter was originally published...Desde 8,20 €
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(Producto) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-514S17MarketingDescribe la puesta en marcha y los resultados iniciales de la marca (PRODUCT) RED campaña, una iniciativa de marketing social concebido por los de U2 Bono y Bobby Shriver para combatir el SIDA en el África subsahariana. La compañía de la licencia de la marca (RED) a empresas asociadas, que inicialmente incluía Gap, Apple, Motorola, Armani, y American Express. El modelo de negocio se estructuró a empresas asociadas beneficios mediante el aumento d...Desde 8,20 €
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Qualities of an Adaptive Organization: How Does Your Organization Measure Up
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3278BC-ELiderazgo y Dirección de personasDiagnosing the organizational system, the adaptive challenge at hand, and the political landscape in an enterprise takes time, careful thought, and courage. You have to improvise creatively and responsively as you engage stakeholders inside and across the boundaries of your organization. Some organizations have the keen external sensors, internal norms, and a critical mass of people to do this. What distinguishes these enterprises? What makes som...Desde 8,20 €
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Thrive: To Lead Adaptive Change Effectively, You Need to Take Care of Yourself
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3293BC-ELiderazgo y Dirección de personasTake care of yourself rather than work to exhaustion. All the predictable consequences of burnout can result from poorly deploying your passionate commitments: bad judgments, losing connections with family, and your health. Take care of yourself not as an indulgence, but to help ensure that the causes you join have the best chance of achieving success, and that you are still around to enjoy the fruits of your labors. This chapter describes severa...Desde 8,20 €
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCaso HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Desde 8,20 €
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Identify Your Loyalties: How Does Your System of Loyalties Affect Your Ability to Lead Adaptive Change
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyCapítulo de Libro HBS-3284BC-ELiderazgo y Dirección de personasLike everyone else, you have your own default settings: habits of interpreting and responding to events around you. It is essential to know what those default settings are to gain a greater latitude and freedom to respond in new and useful ways. You can develop greater freedom by understanding three circles of your loyalties: colleagues, community, and ancestors, or people from your past who have had a great impact on you. This chapter will help ...Desde 8,20 €