Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
-
-
-
-
-
Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
-
Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
-
Outotec (A) and (B): Project Capture, Teaching Note
Chung, Doug J.Nota del Instructor HBS-514120-EMarketingTeaching Note for 514064.Desde 0,00 €
-
How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Artículo HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Desde 8,20 €
-
ANA (A) and (B), Teaching Note
Chung, Doug J.Nota del Instructor HBS-516063-EMarketingTeaching note for cases 515034 and 516054.Desde 0,00 €