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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminNota del Instructor HBS-908062-EDirección estratégicaTeaching Note for [908049].Desde 0,00 €
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Pricing and Partnership at Zillow, Inc., Teaching Note
Edelman, BenjaminNota del Instructor HBS-914043-EDirección estratégicaTeaching note for case 913021.Desde 0,00 €
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The Online Economy--Strategy and Entrepreneurship Course Architecture Note
Coles, Peter A.; Edelman, BenjaminCaso HBS-911069-ETecnologías de la informaciónThis note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey.Desde 8,20 €
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCaso HBS-915S10Iniciativa emprendedoraSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Desde 8,20 €
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Unite Your Senior Team
Kummerli, Bernard C.; Anthony, Scott D.; Messerer, MarkusArtículo HBS-R1806D-EDisruptive change poses existential challenges to leadership teams, raising foundational questions about aspirations, identity, and the very soul of a company. So it is no surprise that leadership teams often struggle to achieve alignment on what degree of growth is needed and what markets and types of innovations to invest in. This article provides a novel and practical road map for achieving leadership alignment. It offers tools to help executi...Desde 8,20 €
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Breaking Down the Barriers to Innovation
Anthony, Scott D.; Cobban, Paul; Nair, Rahul; Painchaud, NatalieArtículo HBS-R1906E-EConocimiento y comunicaciónTo spur innovation, businesses have spent billions on internal venture capital, incubators, and accelerators. Yet survey after survey indicates these efforts aren't producing results. Why? Because firms fail to address one major obstacle: the day-to-day habits and routines that regularly stifle innovation. These include such things as poorly run meetings, no slack capacity, few opportunities to speak up, and the notion that doing things different...Desde 8,20 €
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The New Corporate Garage
Anthony, Scott D.Artículo HBS-R1209B-EThe innovation revolution spurred by venture capitalists decades ago has created the conditions in which scale enables big companies to shift from shackling innovation to unleashing it. Three trends are behind this shift: (1) The ease of innovation and its decreasing cost mean that start-ups now face the same short-term pressures that have constrained innovation at large companies. (2) Taking a page from start-up strategy, large companies are emb...Desde 8,20 €