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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Lehrer McGovern Bovis, Inc. (Abridged) (Spanish Version)
Wheelwright, Steven C.Caso HBS-604S09Servicios y operacionesDescribe el crecimiento de una empresa de gestión de la construcción y los problemas operativos que ahora se encuentra. Diseñado para presentar a los estudiantes el valor de la competencia en el sector de la construcción, para mostrar cómo las técnicas de análisis de valor se pueden utilizar para la ventaja estratégica, y para ilustrar las cepas que los lugares de crecimiento en un sistema operativo empresarial e informal. También plantea problem...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Caso HBS-316134-EIniciativa emprendedoraHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Desde 8,20 €
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Nota del Instructor HBS-319049-EDirección estratégicaTeaching note for case 318051.Desde 0,00 €
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Cross River Products
Wheelwright, Steven C.; Latimer, Eleanor W.Caso HBS-676086-EServicios y operacionesDescribes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup.Desde 8,20 €
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Nota del Instructor HBS-4565-EServicios y operacionesTeaching Note for 4564.Desde 0,00 €
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Operations Management Reading: Forecasting, Teaching Note
Wheelwright, Steven C.; Winslow, Ann B.Nota del Instructor HBS-8043-EServicios y operacionesTeaching Note for Product #8042.Desde 0,00 €
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCaso HBS-821086-EIniciativa emprendedoraA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Desde 8,20 €