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Exima Agro-Industrial Holdings
Bell, David E.; McLoughlin, Damien P.Caso HBS-513062-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €
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Easa (B)
Roure, JuanCaso P-937Servicios y operacionesDescribir el modelo de gestión adoptado por una compañía ficticia (EASA). Dicho modelo está en línea con la gestión de la calidad total. Presenta las acciones llevadas a cabo por EASA en cada una de las nueve áreas que contempla el modelo europeo de calidad. Por último, sirve para introducir la práctica del «selfassessment», usando el modelo europeo de calidad como metodología. Actualización y revisión del caso EASA (P-864)Desde 5,74 €
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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K&N's: Health and Happiness for Pakistan, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513077-EDirección estratégicaTeaching Note for 512002Desde 0,00 €
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Kepak and the Future of the Irish Beef Industry, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513081-EDirección estratégicaTeaching Note for 511070.Desde 0,00 €
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K&N's: Health and Happiness for Pakistan
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryCaso HBS-512002-ETo maximize their effectiveness, color cases should be printed in color. In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promot...Desde 8,20 €
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Kepak and the Future of the Irish Beef Industry
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryCaso HBS-511070-ETo maximize their effectiveness, color cases should be printed in color. As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the beef industry is suffering from overcapacity and from an inefficient farming structure. CEO John Horgan is c...Desde 8,20 €
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Caso HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Desde 8,20 €
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Kellogg Company/eighteen94 capital
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-518061-EMarketingWith 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world's largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and marketing innovation starting with its first product, Kellogg's Toasted Corn Flakes, which created the cold cereal category. In recent years, however, Kellogg's revenue had declined due ...Desde 8,20 €
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Diageo: Innovating for Africa
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary L.Caso HBS-514054-EMarketingDiageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick Blazquez was considering how to seize the opportunities presented by rising populations and incomes while navigating increased competition and the unique challenges presented by fr...Desde 8,20 €