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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariNota del Instructor IVEY-8B19M133-EDirección estratégicaTeaching note for product 9B19M133.Desde 0,00 €
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCaso IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Desde 8,20 €