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Airbnb: Home Sharing in China - Teaching Note
Paul W. Beamish; Zoe YangNota del Instructor IVEY-8B20M141-EDirección estratégicaTeaching note for product 9B20M141.Desde 0,00 €
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Airbnb: Home Sharing in China
Paul W. Beamish; Zoe YangCaso IVEY-9B20M141-EDirección estratégicaIn 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expandin...Desde 8,20 €