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Addressing: Leveraging the Seductive Power of Interpreters--Bringing Radical Innovations to Market
Verganti, RobertoCapítulo de Libro HBS-3688BC-EAfter you have defined a new vision for a product family in the research phase of design-driven innovation, you must effectively propose that vision and product to the market. There are many known challenges. People may be confused by a radical new proposal, even though they may eventually convert and become passionate about it. Design-driven innovation implies a change in socially accepted paradigms: if it is successful, the market--and consumpt...Desde 8,20 €
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The Innovative Power of Criticism
Verganti, RobertoArtículo HBS-R1601G-EThanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and seize big opportunities. That's because major changes in society and technology fundamentally challenge the conventional ...Desde 8,20 €