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The 3-D Printing Playbook
D'Aveni, Richard A.Artículo HBS-R1804H-ETecnologías de la informaciónWe are entering a new era in additive manufacturing, or "3-D printing." It has major implications for the adoption of the technology and for the choices of business models available to companies that take the plunge, says the author. Advances in the technology's capabilities and expansion of the available materials and the supplier ecosystem have made it possible to produce a much broader range of affordable things--from the soles of running shoe...Desde 8,20 €
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Empire Strikes Back: Counterrevolutionary Strategies for Industry Leaders (Spanish version)
D'Aveni, Richard A.Artículo HBS-R0211DDirección estratégicaIndustry leaders frequently worry that their companies will fall victim to some revolutionary business model or disruptive technology. But new research shows that it's strategically better for incumbents to counter a revolution than to ignore or fully embrace it. Successful incumbents rely on one or more of five approaches to restrain, modify or, if necessary, neutralize a revolutionary threat. A company that perceives a revolution in its earlies...Desde 8,20 €