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The New Psychology of Strategic Leadership
Gavetti, GiovanniArtículo HBS-R1107K-EDirección estratégicaFirms in an industry typically cluster around a few strategic positions, and the intense competition on those occupied "mountaintops" makes it hard for firms to gain attractive returns. Superior opportunities lie on unoccupied mountaintops. Yet because those opportunities are "cognitively distant"-far from the status quo-strategists have trouble recognizing and acting on them. Competition, therefore, is weak. Most managers are trained to analyze ...Desde 8,20 €
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The New Psychology of Strategic Leadership (Spanish version)
Gavetti, GiovanniArtículo HBS-R1107KDirección estratégicaFirms in an industry typically cluster around a few strategic positions, and the intense competition on those occupied "mountaintops" makes it hard for firms to gain attractive returns. Superior opportunities lie on unoccupied mountaintops. Yet because those opportunities are "cognitively distant"-far from the status quo-strategists have trouble recognizing and acting on them. Competition, therefore, is weak. Most managers are trained to analyze ...Desde 8,20 €