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Valuing the AOL Time Warner Merger (Spanish Version)
Applegate, Lynda M.Caso HBS-803S17Iniciativa emprendedoraEl 11 de enero de 2000, AOL y Time Warner anunciaron su intención de fusionarse, creando lo que AOL Stephen Caso CEO y CEO de Time Warner, Gerald Levin, llamados por primera vez totalmente integrado de comunicaciones, medios de comunicación, y la compañía de entretenimiento del siglo 21. Este caso, preparada a partir de fuentes públicas, permite un análisis en profundidad del valor de AOL Time Warner desde el punto de vista de los ejecutivos y an...Desde 8,20 €
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Entrepreneurship for All, Teaching Plan
Applegate, Lynda M.; Kelley, JuliaNota del Instructor HBS-818027-EIniciativa emprendedoraTeaching plan for case 818007.Desde 0,00 €
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Bonnier: Digitalizing the Media Business , Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-813076-EIniciativa emprendedoraTeaching Note for 813073Desde 0,00 €
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Applied Research Technologies, Inc.: Global Innovation's Challenges, Teaching Note
Bartlett, Christopher A.; Beckham, HeatherNota del Instructor HBS-4169-ETeaching Note to 4168Desde 0,00 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Recipe for Success: Growth and Evolution at Caf Cupcake, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-919510-ELiderazgo y Dirección de personasTeaching note for case 919509.Desde 0,00 €
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Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCaso HBS-2095-ELiderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markDesde 8,20 €
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Power, Office Politics and a Career in Crisis (Spanish version)
Sasser, W. Earl, Jr.; Beckham, HeatherCaso HBS-210S13Liderazgo y Dirección de personasTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the ...Desde 8,20 €
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Manchester Products: A Brand Transition Challenge
Quelch, John A.; Beckham, HeatherCaso HBS-4043-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of...Desde 8,20 €