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Valuing the AOL Time Warner Merger (Spanish Version)
Applegate, Lynda M.Caso HBS-803S17Iniciativa emprendedoraEl 11 de enero de 2000, AOL y Time Warner anunciaron su intención de fusionarse, creando lo que AOL Stephen Caso CEO y CEO de Time Warner, Gerald Levin, llamados por primera vez totalmente integrado de comunicaciones, medios de comunicación, y la compañía de entretenimiento del siglo 21. Este caso, preparada a partir de fuentes públicas, permite un análisis en profundidad del valor de AOL Time Warner desde el punto de vista de los ejecutivos y an...Desde 8,20 €
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Hamilton Won More Than Twitter
Murray, MeghanCaso DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Entrepreneurship for All, Teaching Plan
Applegate, Lynda M.; Kelley, JuliaNota del Instructor HBS-818027-EIniciativa emprendedoraTeaching plan for case 818007.Desde 0,00 €
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General Motors Commits to 100% Electric Vehicles by 2035 - Teaching Note
Murray, MeghanNota del Instructor DARDEN-BC-0284TN-EConocimiento y comunicaciónTeaching note for product BC-0284Desde 0,00 €
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Bonnier: Digitalizing the Media Business , Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-813076-EIniciativa emprendedoraTeaching Note for 813073Desde 0,00 €
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ElleoZhang and Weibo
Murray, Meghan; Sun, Siyuan; Xu, Siming; Yu, XiangCaso DARDEN-M-0944-EMarketingElla Zhang, a talented fashion designer, established an online presence through Taobao and WeChat in 2013. Over the following four years, she tested online advertising tools and honed her marketing to young urban women in China's first-tier cities, primarily by shifting to the Weibo platform. Through the end of 2016 and beginning of 2017, her sales continued to grow but her marketing expenses were high. The case poses multiple strategic decision...Desde 8,20 €
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Walking the IPO Catwalk: Rent the Runway’s Public Offering
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaCaso DARDEN-BC-0283-EConocimiento y comunicaciónThis case examines Rent the Runway (RTR), a company that provided its customers the luxury of getting to wear the hottest designer fashions without having to pay the often exorbitant price to own the clothing. RTR built the world's largest shared designer closet, containing over 18,000 styles by more than 750 designer brands. Customers could rent individual pieces, buy products through resale offerings, or pay for a subscription guaranteeing new ...Desde 8,20 €