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Boeing's e-Enabled Advantage, Teaching Note
Applegate, Lynda M.Nota del Instructor HBS-809083-EDirección estratégicaTeaching Note for [807011].Desde 0,00 €
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Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap
Applegate, Lynda M.; Vinze, Ajay; Raghu, T.S.; Ipe, MinuCaso HBS-808072-ELiderazgo y Dirección de personasThis case addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state to achieve statewide electronic health data exchange between various entities in the health care delivery system. The Roadmap development project, a key initiative for Ari...Desde 8,20 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Caso M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €
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AEEC: Building Ecosystem Partnerships for Digital Transformation
Applegate, Lynda M.; Short, James E.Caso HBS-324027-EConocimiento y comunicaciónDesde 8,20 €
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Royal DSM N.V.: Information Technology Enabling Business Transformation
Applegate, Lynda M.; Watson, Edward; Vatz, Mara E.Caso HBS-807167-EDescribes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.Desde 8,20 €
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Desde 0,00 €
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Caso M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Desde 5,74 €
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Nike Europe - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-15-EMarketing(Case M-1009-E). Use is restricted to Academic Institutions.Desde 0,00 €