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Zhuyeqing Tea Co.: Reassessing Strategic Direction
Haifen Lin; Yanfang Hu; Fen Hu; Xianhong TangCaso IVEY-9B21M029-EDirección estratégicaIn 2018, the chairman of Sichuan Mt. Emei Zhuyeqing Tea Co., Ltd. (ZT), a tea enterprise founded in 1998, faced a strategic decision. ZT had become an economic entity in China, having successfully integrated tea plantation, cultivation, processing, and marketing. Since 2013, however, ZT had experienced sluggish growth. According to a third-party research report, the company’s development bottleneck was caused by fuzzy strategy and an out-of-focus...Desde 8,20 €
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Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19
Haifen Lin; Sun Zhou; Xiangtong LiuCaso IVEY-9B21M017-EDirección estratégicaFounded in 2000, Dalian Xinhe Leather Clothing Co. Ltd. (Dalian Xinhe) mainly produced men’s and women’s leather clothing; it had become the largest leather garment manufacturer in northeast China. At the beginning of 2020, in response to the COVID-19 pandemic, Dalian Xinhe began to produce medical protective clothing, which brought the company through the business challenges created by the pandemic and earned it wide recognition from the governm...Desde 8,20 €
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Feihe: Strategic Adjustment under a Pandemic Crisis
Haifen Lin; Xiangli Xuan; Yunqing Ma; Youbin LengCaso IVEY-9B21M064-EDirección estratégicaWhen the outbreak of COVID-19 in early 2020 affected commercial circulation in various regions around the world, Heilongjiang Feihe Dairy Co. Ltd. (Feihe), a leading Chinese dairy company, had been facing difficulties for a while. The company’s enterprise strategy was actively adjusted, and various measures were taken to protect the company’s supply of raw materials and the business operations of its production, distribution logistics, sales, and...Desde 8,20 €