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What's Your Language Strategy
Neeley, Tsedal; Kaplan, Robert StevenArtículo HBS-R1409D-ELiderazgo y Dirección de personasLanguage pervades every aspect of organizational life. Yet leaders of global organizations--where unrestricted multilingualism can create friction--often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire and develop the best employees, improve collaboration on global teams, and strengthen the company's footing in local markets. Language proficiency--either in a lingua franca, or ...Desde 8,20 €
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
Neeley, Tsedal; Cekin, EselCaso HBS-417068-ELiderazgo y Dirección de personasGalya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or Central Asia, Molinas mu...Desde 8,20 €