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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCaso HBS-703S19Dirección estratégicaSupplements the (A) case.Desde 5,74 €
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Orascom Telecom Holding (C): Condensed
Bourgeois, L. J. IIICaso DARDEN-S-0246 -EDirección estratégicaDesde 5,74 €
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Naresh Kumra and the Amazon Debacle (A)
Bourgeois, L. J. IIICaso DARDEN-S-0310-EDirección estratégicaThis case series follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu back...Desde 8,20 €
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Naresh Kumra and the Amazon Debacle (B)
Bourgeois, L. J. IIICaso DARDEN-S-0311-EDirección estratégicaThis case set follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu backgro...Desde 5,74 €
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArtículo HBS-R2106H-EDirección estratégicaFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Desde 8,20 €
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Strategy Needs Creativity
Brandenburger, AdamArtículo HBS-R1902C-EDirección estratégicaWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Desde 8,20 €
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The CS Robinson–Ford Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.Nota del Instructor DARDEN-BP-0481TN-EGobierno corporativoTeaching note for product BP-0481Desde 0,00 €
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Evaluation Questions for Assessing Postmerger Integration Consultants
Bourgeois, L. J. IIINota técnica DARDEN-BP-0527-EGobierno corporativoHow does one assess which consulting firm to hire when planning for the postacquisition activities? This technical note lists the questions to ask presenters from consulting firms who are competing for the assignment.Desde 8,20 €
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Roma Victor: Europe's First Serial Acquirer - Teaching Note
Bourgeois, L. J. IIINota del Instructor DARDEN-BP-0551TN-EGobierno corporativoTeaching note for product BP-0551Desde 0,00 €
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News Corporation and Dow Jones & Company, Inc.
Bourgeois, L. J. III; Hammaker, Paul M.; Kapur, Divyaksh; Mussio, MichaelCaso DARDEN-BP-0534-EGobierno corporativoBillionaire Rupert Murdoch, CEO of News Corporation, has purchased the Dow Jones & Company, which includes the Wall Street Journal, from the Bancroft family after many family discussions about the sale. At issue is whether Murchoch, known for his involved and hands-on management style, will impose his will on the editorial personnel and policies of the WSJ and risk destroying the very intellectual capital he has just acquired.Desde 8,20 €