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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCaso HBS-703S19Dirección estratégicaSupplements the (A) case.Desde 5,74 €
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArtículo HBS-R2106H-EDirección estratégicaFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Desde 8,20 €
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Strategy Needs Creativity
Brandenburger, AdamArtículo HBS-R1902C-EDirección estratégicaWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Desde 8,20 €
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The Rules of Co-opetition
Brandenburger, Adam; Nalebuff, BarryArtículo HBS-R2101C-EDirección estratégica"Co-opetition"--cooperating with a competitor to achieve a common goal or get ahead--has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents. In this article twoDesde 8,20 €
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Port of Tauranga (A) and (B) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0884TN-ELiderazgo y Dirección de personasTeaching note for product OB-0884Desde 0,00 €
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Silver Cloud, Inc.: Charles Lake Mill (A) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-1092TN-ELiderazgo y Dirección de personasTeaching note for product OB-1092Desde 0,00 €
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Silver Cloud, Inc.: Charles Lake Mill (B) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-1094TN-ELiderazgo y Dirección de personasTeaching note for product OB-1094Desde 0,00 €
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Lincoln Industries - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-0914TN-ELiderazgo y Dirección de personasTeaching note for product OB-0914Desde 0,00 €
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Valley Health (A) and (B) - Teaching Note
Horniman, Alexander B.Nota del Instructor DARDEN-OB-1074TN-ELiderazgo y Dirección de personasTeaching note for product OB-1074Desde 0,00 €