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MTS: Strategies for Managing Social Media Platforms - Teaching Note
Yasser RahrovaniNota del Instructor IVEY-8B19E021-ETecnologías de la informaciónTeaching note for product 9B19E021.Desde 0,00 €
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McLaren Formula 1 Team: Racing on the Innovation Track - Teaching Note
Yasser Rahrovani; Vera ChengNota del Instructor IVEY-W27277-EDirección estratégicaTeaching note for product W27276.Desde 0,00 €
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCaso IVEY-9B20M132-EDirección estratégica, Iniciativa emprendedoraBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Desde 8,20 €