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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCaso HBS-703S19Dirección estratégicaSupplements the (A) case.Desde 5,74 €
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Fnac-Darty Merger: From Bidding Wars to Entity Integration
Wiboon Kittilaksanawong; Hanna TayebCaso IVEY-9B17M187-EDirección estratégica, Finanzas, Iniciativa emprendedoraIn September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff I...Desde 8,20 €
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArtículo HBS-R2106H-EDirección estratégicaFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Desde 8,20 €
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Strategy Needs Creativity
Brandenburger, AdamArtículo HBS-R1902C-EDirección estratégicaWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Desde 8,20 €
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Yves Saint Laurent: Strategic Leadership of Creative Directors - Teaching Note
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiNota del Instructor IVEY-8B17M137-EDirección estratégicaTeaching Note for product 9B17M137.Desde 0,00 €
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Brooks Sports: Competing against the Giants - Teaching Note
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiNota del Instructor IVEY-8B16M150-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B16M150.Desde 0,00 €
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Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateNota del Instructor IVEY-8B20M006-EDirección estratégicaTeaching note for product 9B20M006.Desde 0,00 €
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JinJiang Group: Globalization through State Ownership and Political Connection - Teaching Note
Wiboon Kittilaksanawong; Qiannan ShiNota del Instructor IVEY-8B18M019-EDirección estratégicaTeaching note for product 9B18M019.Desde 0,00 €
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Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiNota del Instructor IVEY-8B17M117-EDirección estratégicaTeaching note for product 9B17M117.Desde 0,00 €
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EuropaCorp S.A.: A Second Attempt at a Turnaround
Wiboon Kittilaksanawong; Pierre JullienCaso IVEY-9B18M174-EDirección estratégica, Iniciativa emprendedoraIn 2017, the French film producer and distributor EuropaCorp S.A. (EuropaCorp) announced a historical record loss of €119.9 million. The company had almost doubled its revenues between 2001 and 2010 by using an integrated studio model, but the recent lossDesde 8,20 €