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The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Matthew Thomson; Jesse BakerCaso IVEY-9B10A012-EDirección estratégica, MarketingThis case looks at the Ultimate Fighting Championships (UFC) and its parent company, Zuffa LLC (Zuffa), through the role of the recently hired chief marketing officer (CMO). As the CMO of the largest organization in the world's fastest growing sport, mixed martial arts, he faces many decisions about the future of the organization. The CMO must determine the best way to both manage the organization's ambitious international expansion initiatives a...Desde 8,20 €
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The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCaso IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Desde 8,20 €
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West Ham United Football Club’s Olympic Stadium Move
Matthew Thomson; Neil BendleCaso IVEY-9B11A030-EDirección estratégica, MarketingWest Ham United was an English football (soccer) team that competed to win the right to move its games to the stadium being constructed for the 2012 London Olympics. It secured financial support from the local government and the backing of U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham, despite this, won the right to move. The case focuses on ensu...Desde 8,20 €