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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S03Liderazgo y Dirección de personasDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Desde 5,74 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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Bob Galvin y Motorola, Inc. (C)
Jick, Todd D.; Gentile, MaryCaso HBS-403S09Liderazgo y Dirección de personasDescribe la implementación del proceso de "eficacia de la organización", que fue diseñado para hacer grandes cambios en dos divisiones principales en Motorola. Las reacciones y acciones de cada división se describen con cierto detalle, así como los resultados iniciales.Desde 5,74 €
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Peter Browning y Continental White Cap (C)
Jick, Todd D.; Gentile, MaryCaso HBS-408S46Liderazgo y Dirección de personasPresenta los resultados y el impacto de las estrategias de la nueva vice presidente en su primer año completo. Concluye con sus reflexiones sobre el reto que emprendió.Desde 5,74 €
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Ma Jun and the Institute of Public and Environmental Affairs (C)
Qian, Xiaojun; Jiang, Peng; Gentile, MaryCaso DARDEN-OB-1305-ELiderazgo y Dirección de personasThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. After joining an international environmental consultancy firm, Ma Jun, a journalist in the People’s Republic of China, was increasingly interested in environmental issues. Wanting to do more than report on these issues, he started to consider founding a nongovernmental...Desde 5,74 €
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Ma Jun and the Institute of Public and Environmental Affairs (A), (B), and (C) - Teaching Note
Qian, Xiaojun; Jiang, Peng; Gentile, MaryNota del Instructor DARDEN-OB-1303TN-ELiderazgo y Dirección de personasTeaching note for product OB-1303Desde 0,00 €
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Donna Dubinsky and Apple Computer, Inc. (B) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S02Liderazgo y Dirección de personasMay be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (D) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S04Liderazgo y Dirección de personasAccompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her concerns about the Macintosh Division.Desde 5,74 €
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Yogo Game: Strategy in The United States
Xiaohua Yang; William Wei; Ken C. Chou; Stavros Christoforou; Natasia de Silva; Henry PattersonCaso IVEY-9B17M080-EDirección estratégicaYogo Game, Inc., a successful Japanese social media company, had launched a subsidiary in the United States. In spring 2016, the parent company directed the subsidiary to expand its U.S. operations. Yogo Game America projected that it would need to triple its workforce by the end of 2017, which required that the U.S. subsidiary decide whether to hire locals or expatriates, and whether to adopt the company’s home culture of Japan or its adopted cu...Desde 8,20 €