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Global Wine War 2009: New World versus Old, Teaching Note
Bartlett, Christopher A.Nota del Instructor HBS-910412-EMarketingTeaching Note for [910405].Desde 0,00 €
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Amanda Tremblay at Citrine Solutions, Teaching Note
Bartlett, Christopher A.; Myers, Paul S.Nota del Instructor HBS-920562-ETeaching note for case 920561.Desde 0,00 €
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The China Challenge (Spanish version)
Bartlett, Christopher A.; Han, ArarCaso HBS-412S28Dirección estratégicacan she manage Chen at all, and if so, how?Desde 8,20 €
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Asea Brown Boveri (Spanish version)
Simons, Robert L.; Bartlett, Christopher A.Caso HBS-102S43Dirección estratégicaIn 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy Barnevik--the organization's leader--and how he resolved those challenges through staffing, communicating priorities, new structural alignments, and information and reporting systems.Desde 8,20 €
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Jan Carlzon, CEO de SAS (A)
Bartlett, Christopher A.; Elderkin, Kenton W.; Feinberg, BarbaraCaso HBS-305S18Liderazgo y Dirección de personasDescribe las acciones de Jan Carlzon al asumir la responsabilidad del director general de SAS en un momento de dificultades económicas y de organización. Después de trazar el desarrollo de Carlzon como gerente, se centra en la forma en que se desarrolló, a continuación, comunica una misión estratégica clara y motivadora para convertirse en "Línea aérea de mejor empresario del mundo." Después de una recuperación espectacular, problemas de organiza...Desde 8,20 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoNota del Instructor DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Desde 0,00 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCaso DARDEN-M-1030MarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as wellDesde 8,20 €
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoCaso DARDEN-M-1030-EMarketingThe fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as well as traditional established companies going through a digital transformation process, such as Globo, one of Brazil’s largest media conglomerates. After two years of growth between 2019 and 2021...Desde 8,20 €