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Best Practice in Consumer Packaged Goods Management, Teaching Note
Henderson, Rebecca M.; Johnson, RyanNota del Instructor HBS-312062-ETeaching Note for 311-116, 311-117, 311-118, 311-119, 311-120.Desde 0,00 €
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receDesde 8,20 €
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The Center for Creative Leadership, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310097-ETeaching Note for [308013].Desde 0,00 €
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311120-EDirección estratégicaIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tDesde 8,20 €
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310085-ETeaching Note for [308009].Desde 0,00 €
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Reckitt Benckiser: Fast and Focused Innovation
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311116-ESince its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base ...Desde 8,20 €
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Stanford Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310083-ETeaching Note for [308010].Desde 0,00 €
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University of Chicago Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Nota del Instructor HBS-310084-ETeaching Note for [308014].Desde 0,00 €
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thDesde 8,20 €
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Nestle SA: Nutrition, Health and Wellness Strategy
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311119-EDirección estratégicaIn 1997 Nestl committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestl including merger and acquisitionDesde 8,20 €