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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
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Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €
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M-TRONICS (B)
Bower, Joseph L.; Applegate, Lynda M.Caso HBS-807157-EIniciativa emprendedoraSupplements the (A) case.Desde 5,74 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCaso HBS-918404-EDirección estratégicaThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Desde 8,20 €
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The Market for Healthcare
Bower, Joseph L.; Norris, MichaelCaso HBS-312040-EThis note describes the market for healthcare, primarily in the U.S., but also in other parts of the world to the extent that features of the system in particular countries are instructive. It also contains exhibits that display comparative performance of the system in terms of cost and quality. It raises the question of how health care can be delivered with higher quality at lower cost.Desde 8,20 €
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LeBron James, Teaching Note
Elberse, AnitaNota del Instructor HBS-510049-EMarketingTeaching Note for [509050].Desde 0,00 €