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McDonald's
Quelch, John A.; Herman, KerryCaso HBS-508025-EMarketingAn abstract is not available for this product.Desde 8,20 €
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Marketing the "$100 Laptop" (A), (B) & (C), Teaching Note
Quelch, John A.; Knoop, Carin-IsabelNota del Instructor HBS-508055-EMarketingTeaching Note to (508-024), (508-032) & (508-065).Desde 0,00 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeNota del Instructor HBS-914502-EMarketingTeaching Note for Product #914501Desde 0,00 €
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Cottle-Taylor: Expanding the Oral Care Group in India, Teaching Note
Quelch, John A.; Zalosh, AlisaNota del Instructor HBS-4351-EMarketingTeaching Note for Product Number 4350Desde 0,00 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Reed Supermarkets: A New Wave of Competitors, Teaching Note
Quelch, John A.; Carlson, CaroleNota del Instructor HBS-4297-EMarketingTeaching note for brief case 4296.Desde 0,00 €
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El “Proyecto Azul” de Pepsi
Quelch, John A.Caso HBS-506S16MarketingLos ejecutivos de PepsiCo está considerando la posibilidad de un posible rediseño de la Pepsi carbonatada envases de bebidas en todo el mundo para dar a la marca una imagen moderna, actualizada y "propiedad" del color azul contra la "propiedad" de Coca-Cola del color rojo.Desde 8,20 €
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Building Starbucks Community (Spanish version)
George, William W.; McLean, Andrew N.Caso HBS-419S17Liderazgo y Dirección de personasIn 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and its subsequent massive growth. Raises questions about leadership styles, the role of a self-authored life story in leadership, and the qualities that attract, retain, and deploy com...Desde 8,20 €
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23andMe: Genetic Testing For Consumers (A)
Quelch, John A.; Rodriguez, MargaretCaso HBS-514086-EMarketingOn November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative tool and that it was subject to the agency's regulations for medical devices. Company co-founder Anne Wojcicki and chairman Andy Page carefully c...Desde 8,20 €