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Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
Kirby, William C.; Chan, Billy; McHugh, John P.Caso HBS-320089-EEconomíaBy 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging U.S.-China tech war has jeopardized Huawei's prospects. The Trump administration is waging a global campaign to blacklist doing business with Huawei due to concerns in Washington about the...Desde 8,20 €
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China Rapid Finance: The Collapse of China's P2P Lending Industry
Kirby, William C.; Yining Cao, Bonnie; McHugh, John P.Caso HBS-321124-EFinanzasChina's peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country's P2P success stories. With over 1 million borrowers using CRF's platform, it raised $60 million in its 2016 IPO onDesde 8,20 €
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCaso HBS-307077-EServicios y operacionesDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Desde 8,20 €
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Appellation Shanxi: Grace Vineyard
Kirby, William C.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCaso HBS-309075-EGrace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation company leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operatio...Desde 8,20 €
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China's Environmental Challenge
Kirby, William C.; Bynum, Nora; Zendell, Erica M; Crow, BrittanyCaso HBS-315026-EChina faces enormous environmental challenges. This background note looks at the historical, economic and political origins of the environmental crisis that faces the world's fastest-growing economy.Desde 8,20 €
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Advanced Leadership Field Perspectives: Shanghai
Kirby, William C.; Zendell, Erica MCaso HBS-315107-EDesde 8,20 €
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Sealed Air China
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCaso HBS-308051-EWith a 10 year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to create efficiencies in its operations across the globe. As Sealed Air's new Shanghai plant starts production in 2008, will its almost $50 million investment pay off? Is ten years of expe...Desde 8,20 €
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Appellation Shanxi: Grace Vineyard, Teaching Note
Kirby, William C.; Zendell, Erica MNota del Instructor HBS-314135-ETeaching Note for 309075.Desde 0,00 €