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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCaso HBS-307077-EServicios y operacionesDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Desde 8,20 €
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Appellation Shanxi: Grace Vineyard
Kirby, William C.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCaso HBS-309075-EGrace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation company leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operatio...Desde 8,20 €
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China's Environmental Challenge
Kirby, William C.; Bynum, Nora; Zendell, Erica M; Crow, BrittanyCaso HBS-315026-EChina faces enormous environmental challenges. This background note looks at the historical, economic and political origins of the environmental crisis that faces the world's fastest-growing economy.Desde 8,20 €
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Advanced Leadership Field Perspectives: Shanghai
Kirby, William C.; Zendell, Erica MCaso HBS-315107-EDesde 8,20 €
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Sealed Air China
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCaso HBS-308051-EWith a 10 year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to create efficiencies in its operations across the globe. As Sealed Air's new Shanghai plant starts production in 2008, will its almost $50 million investment pay off? Is ten years of expe...Desde 8,20 €
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Appellation Shanxi: Grace Vineyard, Teaching Note
Kirby, William C.; Zendell, Erica MNota del Instructor HBS-314135-ETeaching Note for 309075.Desde 0,00 €
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Sealed Air China, Teaching Note
Abrami, Regina; Kirby, William C.; McFarlan, F. WarrenNota del Instructor HBS-310088-ETeaching Note for [308051].Desde 0,00 €