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Creating Your Growth Framework: A Discovery-Driven Approach
McGrath, Rita Gunther; MacMillan, Ian C.Capítulo de Libro HBS-3068BC-EOne of the most common obstacles to a successful growth program is the lack of clarity about the overall strategy at the outset. In order to overcome this obstacle, senior executives need to establish clear, focused guidelines for the pursuit of growth. This chapter considers the growth challenge at the CEO or senior team level as these executives begin to define the growth frame for the entire enterprise. The outcome of this process is a set of ...Desde 8,20 €
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Actively Managing and Redirecting Projects: Executing Specific Growth Opportunities Using Discovery-Driven Planning
McGrath, Rita Gunther; MacMillan, Ian C.Capítulo de Libro HBS-3073BC-EIn an emerging business, you will learn a lot from situations that reveal how close your assumptions are to what is actually unfolding. Sometimes, these situations or events occur naturally as you work on developing a business. Other times, you'll have to deliberately create a management intervention to get at the information. Either way, these events can be used as checkpoints in the discovery-driven plan to deliberately structure the systematic...Desde 8,20 €