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Preparing for the Perfect Product Launch
Hackett, James P.Artículo HBS-R0704B-EShortly after Jim Hackett became CEO of Steelcase in 1994, the office furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. How could a company fail as well as succeed? Hackett traced the root of the matter to something many organizations would see as a virtue: the comp...Desde 8,20 €
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Cómo prepararse para el lanzamiento perfecto de un producto
Hackett, James P.Artículo HBS-R0704BConocimiento y comunicaciónPoco después de que Jim Hackett se convirtió en CEO de Steelcase en 1994, el fabricante de muebles de oficina presentó dos productos. La silla de salto fue un gran éxito. Pero el sistema cubículo de la oficina RAN Caminos en problemas desde el principio, plagada de disputas de I + D, las incomprensiones de distribución y retirada de productos. ¿Cómo podría fallar una empresa, así como tener éxito? Hackett trazó la raíz del asunto a algo que mucha...Desde 8,20 €
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Tenova: Mining for Growth in Economic Crisis
Pisano, Gary P.; Corsi, Elena; Farri, ElisaCaso HBS-610021-EServicios y operacionesIn December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The second option offered growth in a related, but nearly new business for Tenova: the equipment for mining, mineral processing and extractive metallurgy. They only had a small presence in ...Desde 8,20 €
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Rethinking Efficiency
Martin, Roger L.; Greenspon, Jacob; Karn, Darren; Hackett, James P.Artículo HBS-R1901B-ELiderazgo y Dirección de personasBusiness thinkers have long viewed the elimination of waste as management's holy grail. But what if the negative effects from the pursuit of efficiency eclipse the rewards? In "The High Price of Efficiency," Roger Martin argues that ever-more-efficient businesses earn an increasing share of available profits and can begin to game the market--and in time, industries become consolidated around a single dominant business model. This outcome carries ...Desde 8,20 €
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Chef Davide Oldani and Ristorante D'O (Spanish version)
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-615S14Servicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €
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Chef Davide Oldani and Ristorante D'O
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-613080-EServicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €