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Precision Agriculture at Deere & Company
Lal, Rajiv; Porter, Michael E.; Houghtalin, AlexandraCaso HBS-717478-EDirección estratégicaDesde 8,20 €
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCaso IVEY-W27514-EDirección estratégica, Tecnologías de la informaciónIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Desde 8,20 €
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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCaso IVEY-9B11E002-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Desde 8,20 €
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCaso HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Desde 8,20 €
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Ushahidi - Teaching Note
Nicole R.D. Haggerty; Alex JepsonNota del Instructor IVEY-8B14E010-EIniciativa emprendedoraTeaching note for product 9B14E010.Desde 0,00 €
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GE Digital
Lal, Rajiv; Johnson, ScottCaso HBS-517063-EMarketingKnown for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted that the company will generate $15 billion in digital revenues by 2020. What steps does GE need to take to reach their goal?Desde 8,20 €
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCaso HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Desde 8,20 €
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-519020-EMarketingDesde 8,20 €