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Precision Agriculture at Deere & Company
Lal, Rajiv; Porter, Michael E.; Houghtalin, AlexandraCaso HBS-717478-EDirección estratégicaDesde 8,20 €
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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCaso IVEY-9B17M096-EDirección estratégica, Iniciativa emprendedoraIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Desde 8,20 €
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCaso HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Desde 8,20 €
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GE Digital
Lal, Rajiv; Johnson, ScottCaso HBS-517063-EMarketingKnown for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted that the company will generate $15 billion in digital revenues by 2020. What steps does GE need to take to reach their goal?Desde 8,20 €
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Gentera: Beyond Microcredit
Lal, Rajiv; Mazzanti, LisaCaso HBS-515017-EMarketingGentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill its mission of financial inclusion.Desde 8,20 €
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Go Mobile
Lal, Rajiv; Ross, CatherineCaso HBS-508023-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-519020-EMarketingDesde 8,20 €