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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Karen Bruck: Growing Managers at MercadoLibre
Margolis, Joshua D.; Miguel, Fernanda; Cal, MarianaCaso HBS-421013-ELiderazgo y Dirección de personasKaren Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.Desde 8,20 €
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Susie Mulder at NIC+ZOE
Fubini, David G.; Margolis, Joshua D.; Herman, KerryCaso HBS-415043-ELiderazgo y Dirección de personasSusie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not.Desde 8,20 €
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Caso HBS-604S19Servicios y operacionesExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Artículo HBS-R1001ELiderazgo y Dirección de personashow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Desde 8,20 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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South African Airways (B)
Margolis, Joshua D.; Roberts, Laura Morgan; Winig, LauraCaso HBS-407024-ELiderazgo y Dirección de personasSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €