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Formula E Championship Racing (A)
Higgins, Robert F.; Weber, JamesCaso HBS-819011-EIniciativa emprendedoraFormula E founder and CEO Alejandro Aga obtained the rights to develop a new electric car racing series from the F d ration Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch-developing a race car, finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new seri...Desde 8,20 €
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Formula E Championship Racing (B)
Higgins, Robert F.; Ma, Susie L.; Weber, JamesCaso HBS-819012-EIniciativa emprendedoraFormula E's season three is nearly complete. CEO Alejandro Agag needs to examine his business model to ensure the racing series is positioned to grow sustainable in the years to come.Desde 5,74 €
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Formula E Championship Racing (A) and (B), Teaching Note
Higgins, Robert F.; Weber, JamesNota del Instructor HBS-819101-EIniciativa emprendedoraTeaching note for cases 819011 and 819012.Desde 0,00 €
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Caso HBS-714S19EconomíaHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Desde 8,20 €
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Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Caso HBS-807145-EIniciativa emprendedoraMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Desde 8,20 €
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Starbucks Coffee Company: Transformation and Renewal, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-314143-EIniciativa emprendedoraTeaching Note for Product #314068Desde 0,00 €
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The Brain--and Soul--of Capitalism
Koehn, Nancy F.Artículo HBS-F1311F-EMost executives accept that social and civic responsibilities are indispensable to doing good business; their enterprises won't survive if those responsibilities are ignored. Starbucks CEO Howard Schultz and Unilever CEO Paul Polman are exemplars of that attitude.Desde 8,20 €
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Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance, Teaching Note
Koehn, Nancy F.Nota del Instructor HBS-807014-EIniciativa emprendedoraTeaching Note to 803-127.Desde 0,00 €
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Merrill Lynch: Opción Integrada (abreviado)
McFarlan, F. Warren; Weber, JamesCaso HBS-304S26MarketingMerrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Integrado Choice, una suite de productos diseñados para clientes de captura, desde el do-it-yourself inversor que no quieren usar un intermediario para los clientes que quieren confiar plenamente en un corredor. La estrategia es de alto riesgo y requier...Desde 8,20 €
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Bono and U2, Teaching Note
Koehn, Nancy F.; Legris, ElizabethNota del Instructor HBS-811091-EIniciativa emprendedoraTeaching Note for 809148.Desde 0,00 €